The city is your stage, the street is your voice
Chalk tag: your mark drawn in chalk on the sidewalk
Chalk tagging involves using chalk or temporary chalk spray to draw a logo, message, or arrowed path on the ground using stencils. Temporary and washable, it catches the eye of passersby and naturally guides foot traffic toward a store, a pop-up shop, or an event entrance. Like any marking in a public space, it requires prior authorization from city hall.
Chalk tag with 10strict
Messages, logos, and arrows drawn with chalk or temporary chalk paint, or using stencils, to guide passersby to your store or event.
- Directing passersby to a store or a pop-up shop
- Promote a launch near a train station or a high-traffic area
- Create a scavenger hunt in a neighborhood
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Rapid deployment
With this tool, your campaign can be launched in just a few days—perfect for a product launch or an event.
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Low cost per lead
A strong presence in targeted neighborhoods while keeping costs under control.
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A legal framework that is upheld
Approved formats, negotiated placements, and high-quality materials protect your brand.
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A vigorous rehearsal
The use of multiple learning materials within the same neighborhood reinforces memory retention.
The budget for a “Craie Tag” project depends on the area covered, the duration, the number of surfaces or teams involved, and the design. We’ll provide a detailed quote within 24 hours of receiving your brief, including several options if needed.
Tip from 10STRICT: Choose washable chalk and chalk sprays, and coordinate with the city regarding how long the artwork will remain on display and the cleanup at the end of the event.
Chalk tags: make a lasting impression
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized outdoor advertising campaigns, designed to meet your goals and captivate your target audience with specific initiatives tailored to your brand’s identity.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our free poster campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally responsible solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
YOUR CHALK TAG PROJECT IN 5 SIMPLE STEPS
YOUR EXPECTATIONS
THE STRATEGY
THE HUMAN
LOGISTICS
REPORTING
Our Other Expertise in Self-Service Posting
No matter where you are, 10STRICT is there to help you right in your neighborhood
The 10STRICT teams are right by your side! Paris, Berlin, Barcelona, Madrid, Amsterdam, Dubai, Shanghai, Miami, London…
No matter where you are, location is no obstacle. We’re everywhere, ready to collaborate and help your projects shine on a global scale.
FAQ
Is chalk tagging allowed?
Road markings on public roads require approval from the municipality, which determines the location, duration, and permitted materials. 10STRICT prepares the application and offers washable and temporary solutions that comply with local regulations.
How long does a chalk tag last?
Depending on the weather, the route, and the product used, a chalk marking remains visible for anywhere from a few hours to a few days. We adapt the technique to the desired duration and clean up the marking if the city requests it.
How much does a “Craie Tag” operation cost?
We provide a customized quote for each campaign, based on the city, duration, volume, and creative design. We’ll get back to you within 24 hours with several options.
Do you handle the permits?
Yes. 10STRICT handles the necessary procedures with city halls, venue managers, and partners, and keeps you informed of the deadlines leading up to the launch.