DOOH Campaign: Adaptive Digital Out-of-Home Advertising
DOOH, short for digital out-of-home, refers to advertising displayed on digital screens located in public spaces: streets, train stations, airports, shopping centers, or vehicles. It allows for the display of animated content, the ability to change messages based on the time or location, and the ability to launch a campaign more quickly than with print advertising.
Learn more about DOOH with 10STRICT below:
What is DOOH?
Go digital and make your campaigns more dynamic, interactive, and memorable. DOOH offers real-time delivery, the ability to tailor your messages to your audience, and the use of engaging multimedia content: videos, animations, commercials, and much more.
Thanks to high-definition LED screens and strategic placements, every ad catches the eye and helps reinforce brand recall.
Also worth checking out: OOH and DOOH media buying, anamorphic 3D advertising, and LED screen trucks.
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Visibility & Digitalization
Digital screens are placed in strategic, high-traffic locations (downtown areas, train stations, shopping malls), ensuring maximum exposure for your message.
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Flexibility and real-time updates
Unlike traditional posters, DOOH content can be updated remotely and in real time, allowing campaigns to be tailored to events, promotions, or weather conditions.
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Engagement and interactivity
With features such as QR codes, touchscreens, and motion detection, DOOH delivers interactive experiences that captivate audiences and encourage engagement.
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Performance Measurement and Optimization
We design and execute innovative guerrilla marketing campaigns that are perfectly tailored to your specific needs.
What types of screens are best for a DOOH campaign: train stations, streets, shopping malls?
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized street marketing campaigns, designed to meet your goals and engage your target audience with specific initiatives tailored to your brand.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our street marketing campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally friendly solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
What is programmatic DOOH?
YOUR EXPECTATIONS
Écoute attentive de vos besoins et de vos objectifs : nous cernons précisément vos attentes pour vous proposer des solutions adaptées à votre marque.
THE STRATEGY
Analyse de votre cible, choix des lieux les plus pertinents et des formats adaptés pour maximiser l’impact de votre message.
L’HUMAIN
Une équipe dédiée, formée et motivée garantit la bonne conduite de chaque action sur le terrain.
LOGISTICS
Matériel, autorisations, transport et mise en place : chaque détail est coordonné pour une exécution sans faille.
REPORTING
Suivi en temps réel et reporting détaillé avec les indicateurs clés pour mesurer les résultats et optimiser vos prochaines actions.
Our Other Areas of Expertise in Guerrilla Marketing
No matter where you are, your DOOH campaign
is right at your fingertips
The 10STRICT teams are right by your side! Paris, Barlin, Barcelona, Madrid, Amsterdam, Dubai, Shanghai, Miami, London…
No matter where you are, location is no obstacle. We’re everywhere, ready to collaborate and help your projects shine on the global stage.
Frequently Asked Questions: DOOH Campaign
What is DOOH?
DOOH, short for digital out-of-home, refers to advertising displayed on digital screens located in public spaces: streets, train stations, airports, shopping centers, or vehicles. It allows for the display of animated content, the ability to change messages based on the time or location, and the ability to launch a campaign more quickly than with print advertising.
What is programmatic DOOH?
Programmatic DOOH is the automated purchase of ad space on digital screens, with targeting based on location, time of day, and sometimes context, such as the weather. Ads are displayed only when the audience is deemed relevant. It complements the traditional method of purchasing DOOH ad space reserved in advance for a fixed period.
What types of content work best in DOOH?
Short clips—which can be watched in just a few seconds and are often silent—are the most effective. It’s helpful to prepare several creative variations so you can alternate them depending on the time of day, location, or current events. Anamorphic 3D effects can have a powerful impact on appropriately sized giant screens.
How much does a DOOH campaign cost?
Chaque projet fait l’objet d’un devis sur mesure selon la ville, la durée, les volumes et la création. Nous répondons dans la journée avec plusieurs scénarios chiffrés.
How soon can you launch the campaign?
Nous répondons à votre brief dans la journée. Une opération simple peut être lancée en 1 à 3 semaines ; comptez davantage lorsque des autorisations municipales sont nécessaires.