The city is your stage, the street is your voice
Green marketing: eco-friendly street campaigns
Green marketing applied to street-level initiatives uses natural or biodegradable materials (plant-based foam, grass, sand, chalk, recycled paper) and sustainable practices (collection, reuse, eco-friendly transportation). It allows you to combine visibility with consistency in your CSR commitments.
What is green marketing as applied to the street?
Low-impact street campaigns: plant-based foam, grass, sand, chalk, and recycled and reusable materials.
- Communicating About a Sustainable Product or Initiative
- Reduce Your Campaign's Environmental Footprint
- Stand Out with Unexpected Media
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Direct contact
With this initiative, your brand physically connects with its target audience—an interaction that’s far more memorable than an ad seen in passing.
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Precise Targeting
You choose the neighborhoods, locations, and times when your audience is actually there.
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A flexible budget
Whether it's a day in a neighborhood or a national tour, the program can be tailored to your budget.
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Bonus Content
Every street campaign generates photos and videos that you can reuse on your social media accounts.
The budget for a “green marketing” campaign depends on the area covered, the duration, the number of media channels or teams involved, and the creative work. We’ll provide a detailed quote within 24 hours of receiving your brief, including several options if needed.
Tip from 10STRICT: Highlight this approach in your communications—the public and the press appreciate it.
What low-impact materials and techniques are available?
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized street marketing campaigns, designed to meet your goals and engage your target audience with specific initiatives tailored to your brand.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our street marketing campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally friendly solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
YOUR GREEN MARKETING PROJECT IN 5 CLEAR STEPS
YOUR EXPECTATIONS
THE STRATEGY
THE HUMAN
LOGISTICS
REPORTING
Our Other Areas of Expertise in Street Marketing
No matter where you are, 10STRICT is there to help you right in your neighborhood
The 10STRICT teams are right by your side! Paris, Berlin, Barcelona, Madrid, Amsterdam, Dubai, Shanghai, Miami, London…
No matter where you are, location is no obstacle. We’re everywhere, ready to collaborate and help your projects shine on a global scale.
FAQ
What is green marketing?
Green marketing refers to communication practices that reduce the environmental impact of a campaign or promote a sustainable approach. When applied to the street, it uses natural or biodegradable materials such as plant-based foam, grass, sand, or chalk, as well as recycled materials and eco-friendly modes of transportation.
How Can You Avoid Greenwashing in Street Marketing?
The approach must be genuine and verifiable: materials that are truly recyclable or reused, minimal transportation, reused packaging, and no vague environmental claims. The message must be consistent with the brand’s commitments. 10STRICT documents material and logistics choices to ensure that communication remains honest.
Which street fixtures are the most eco-friendly?
Low-impact options include the “clean tag”—which cleans the floor without using cleaning products—as well as promotional bicycles and cargo bikes, materials made from natural resources, and reusable furniture that can be used from one campaign to the next. The right choice also depends on the duration and quantity of promotional materials produced.