The city is your stage, the street is your voice
: Repurposing street furniture for advertising—surprise the city
The repurposing of street furniture, or ambient marketing, involves integrating your message into an existing element of the city to give it new meaning: a bench that becomes a product, a staircase that becomes a visual display. It is one of the most widely used formats in guerrilla marketing.
What is the misuse of street furniture?
Benches, stairways, crosswalks, and bus shelters temporarily transformed into creative display spaces, with permission.
- Create a moment of surprise and a smile
- Create a striking visual for social media
- Illustrate a product benefit in a creative way
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The element of surprise
With this installation, you disrupt the daily routines of passersby and evoke an emotion that helps them remember it.
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High virality
The installation is designed to be filmed and shared: its impact extends far beyond the street.
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A bold image
Your brand showcases its creativity and stands out from more traditional competitors.
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Media Coverage
A compelling idea attracts the attention of the media and content creators.
The budget for a “Street Furniture Reimagining” project depends on the area covered, the duration, the number of media formats or teams involved, and the creative concept. We’ll provide a detailed quote within 24 hours of receiving your brief, including several scenarios if needed.
Tip from 10STRICT: The best creative twists explain your product at a glance: Start with the benefit, not the medium.
What urban elements can be repurposed?
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized guerrilla marketing campaigns, designed to meet your objectives and captivate your target audience with specific actions tailored to your brand’s identity.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our guerrilla marketing campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally responsible solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
YOUR PROJECT: UPcycling Street Furniture in 5 Clear Steps
YOUR EXPECTATIONS
We listen carefully to your needs and goals. During our initial consultation, we’ll identify your specific expectations so we can offer solutions that are perfectly tailored to your brand.
THE STRATEGY
Once your goals have been defined, we develop a customized strategy. We analyze your target audience, the most relevant locations, and the appropriate formats to maximize the impact of your message.
THE HUMAN
A key factor in our success is our focus on people. We assemble a dedicated, trained, and motivated team to ensure that every project is carried out successfully. People are at the heart of our approach to delivering a high-quality experience.
LOGISTICS
We handle all aspects of your campaign’s logistics. From promotional materials to on-site setup, everything is coordinated to ensure that every detail is executed flawlessly.
REPORTING
Finally, we track and measure the impact of your campaign. We provide you with detailed reports, including key performance indicators (KPIs), so you can evaluate the results and adjust future actions as needed.
Our Other Areas of Expertise in Guerrilla Marketing
No matter where you are, 10STRICT is there to help you right in your neighborhood
The 10STRICT teams are right by your side! Paris, Berlin, Barcelona, Madrid, Amsterdam, Dubai, Shanghai, Miami, London…
No matter where you are, location is no obstacle. We’re everywhere, ready to collaborate and help your projects shine on a global scale.
FAQ
What is the misuse of street furniture?
The repurposing of street furniture—also known as ambient marketing—involves incorporating a brand message into an existing urban element to give it new meaning: a bench, staircase, pole, ventilation grille, or bus shelter. The surprise effect is immediate, and the visual lends itself particularly well to sharing on social media.
Is it legal to repurpose street furniture?
It is permitted when authorized. Street furniture belongs to the municipality or a concessionaire, and any changes—even temporary ones—require their approval. Installations must be reversible and must not obstruct traffic. 10STRICT designs removable installations and obtains the necessary permits before installation.
What makes for a good advertising parody?
A good repurposing project explains the product’s benefit at a glance by playing with the function of the repurposed object. It should be understandable without lengthy text, photogenic, and respectful of public spaces. The best starting point is the customer benefit, not the brand logo.