The city is your stage, the street is your voice
Coordinated purchasing of OOH and DOOH advertising space
Out-of-home (OOH) and digital out-of-home (DOOH) media buying involves reserving space on traditional and digital billboard networks. It ensures broad reach and can be effectively combined with street marketing initiatives to increase the number of touchpoints.
What is OOH and DOOH media buying?
Booking of advertising space in the subway, train stations, buses, bus shelters, and digital screens, coordinated with your street-level campaigns.
- Ensure extensive coverage during a launch
- Combining traditional advertising with street outreach
- Display an animated message on digital screens
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A Daily Presence
With this system, your message reaches your customers and stays in plain sight for several days.
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Targeting by area
You choose the neighborhoods and partner retailers for distribution.
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A positive perception
These useful resources are well-received and trusted by merchants.
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Complementarity
They extend a street or poster campaign and reinforce the message through repetition.
The budget for an “OOH & DOOH Media Buying” campaign depends on the coverage area, duration, number of media formats or teams involved, and creative work. We’ll provide a detailed quote within 24 hours of receiving your brief, including several scenarios if needed.
Tip from 10STRICT: Schedule your media buy and street campaign for the same week—the repetition effect helps reinforce recall.
Subways, train stations, bus shelters, digital displays: Which networks should you choose?
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized advertising campaigns, designed to meet your goals and captivate your target audience with specific actions tailored to your brand.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our advertising campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally responsible solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
YOUR OOH & DOOH MEDIA BUYING PROJECT IN 5 CLEAR STEPS
YOUR EXPECTATIONS
THE STRATEGY
THE HUMAN
LOGISTICS
REPORTING
Our Other Areas of Expertise in Street Marketing
No matter where you are, 10STRICT is there to help you right in your neighborhood
The 10STRICT teams are right by your side! Paris, Berlin, Barcelona, Madrid, Amsterdam, Dubai, Shanghai, Miami, London…
No matter where you are, location is no obstacle. We’re everywhere, ready to collaborate and help your projects shine on a global scale.
FAQ
What is OOH advertising space buying?
Purchasing OOH (out-of-home) advertising space involves reserving locations within outdoor advertising networks: subways, train stations, buses, bus shelters, street furniture, or large-format displays. DOOH refers to the same locations equipped with digital screens. These purchases ensure broad, planned coverage of the target audience.
Why combine advertising space with street marketing?
Billboards ensure broad reach and message repetition, while street-level activities create interaction and a sense of event. Synchronized within the same week and the same area, the two complement each other: the public recognizes the campaign and remembers it better. 10STRICT coordinates both components.
What is the difference between traditional DOOH buying and programmatic DOOH buying?
Traditional media buying reserves ad slots for a predefined period and number of impressions. Programmatic media buying automates ad delivery based on criteria such as time, geographic area, or context, and adjusts spending in real time. The two approaches can be combined depending on the objectives.