The city is your stage, the street is your voice
Point-of-sale activation: travel retail, sales force, and in-store displays
Point-of-sale activation encompasses all activities that influence consumers at the point of purchase: promotions and demonstrations, product placement (merchandising), point-of-sale displays and in-store staging, and the presence of advisors and brand ambassadors. It is estimated that a large portion of purchasing decisions are made in-store: this is where the brand competes head-to-head with the competition. Shopper marketing focuses specifically on this moment to tailor the strategy accordingly.
Travel Retail
Turnkey promotions at airports and duty-free zones: multilingual brand ambassadors, pop-up stores, in-store displays, and sales tracking.
Outsourced Sales Force
Sales representatives, promoters, and consultants are assigned—on an ad hoc or long-term basis—to supermarkets, specialty retail chains, and boutiques.
Merchandising
Product placement, shelf stocking, shelf inventory counts, and monitoring of promotional activities at your retail locations.
Theatrical Presentations & In-Store Promotions
Point-of-sale displays, event-themed storefronts, product corners, and in-store displays that transform the act of shopping into an experience.
Brand Ambassadors
Recruiting, training, and coordinating brand ambassadors who embody your brand in the field, in stores, and at events.
In-Store Sales Promotions
Hosts, stage events, games, and special activities in supermarkets, department stores, or retail shops to boost sales during a key period.
Tasting & Product Demonstration
Demonstrators and tasting hosts trained in your product, complete with a booth, equipment, and adherence to hygiene guidelines.
Field Audit & In-Store Surveys
Price, inventory, and shelf space data, before-and-after photos, and operational monitoring, with real-time reporting.
Sales Team Training
Product and sales technique training for store associates, your brand ambassadors, and your field teams.
Point-of-Sale Activation
Dramatically staged corners, counters, and end caps, staffed by sales associates and managed to drive sales.
Live Shopping
Live sales broadcasts from a pop-up store, a retail location, or a studio, hosted by presenters or influencers.
Retail Marketing: Impact, Engagement, and Innovation
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized retail marketing campaigns, designed to meet your goals and captivate your target audience with specific initiatives tailored to your brand.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our retail marketing campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally responsible solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
Choosing 10strict for your retail marketing campaign means choosing
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An impact on sales
With retail marketing, you take action at the exact moment the customer decides to make a purchase.
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Trained teams
Recruitment, product training, and coaching: Your field teams represent your brand.
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Broad coverage
Large retail stores, specialty chains, boutiques, and airports in France and Europe.
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Data-Driven Management
Inventory reports, photos, sales, and out-of-stock items are regularly reported to adjust inventory levels.
We design and implementinnovative retail marketing campaigns that are perfectly tailored to your specific needs.
YOUR RETAIL MARKETING STRATEGY IN 5 CLEAR AND EFFECTIVE STEPS
YOUR EXPECTATIONS
We listen carefully to your needs and goals. During our initial consultation, we’ll identify your specific expectations so we can offer solutions that are perfectly tailored to your brand.
THE STRATEGY
Once your goals have been defined, we develop a customized strategy. We analyze your target audience, the most relevant locations, and the appropriate formats to maximize the impact of your message.
THE HUMAN
A key factor in our success is our focus on people. We assemble a dedicated, trained, and motivated team to ensure that every project is carried out successfully. People are at the heart of our approach to delivering a high-quality experience.
LOGISTICS
We handle all aspects of your campaign’s logistics. From promotional materials to on-site setup, everything is coordinated to ensure that every detail is executed flawlessly.
REPORTING
Finally, we track and measure the impact of your campaign. We provide you with detailed reports, including key performance indicators (KPIs), so you can evaluate the results and adjust future actions as needed.
our other areas of expertise
No matter where you are, 10STRICT is there to help you right in your neighborhood
The 10STRICT teams are right by your side! Paris, Berlin, Barcelona, Madrid, Amsterdam, Dubai, Shanghai, Miami, London…
No matter where you are, location is no obstacle. We’re everywhere, ready to collaborate and help your projects shine on a global scale.
FAQ
What is point-of-sale activation?
Point-of-sale activation encompasses activities that directly drive in-store purchases: promotional events, product tastings, merchandising, point-of-sale displays, pop-up corners, brand ambassadors, and outsourced sales teams. It is aimed at brands sold in supermarkets, department stores, specialty retail chains, and airport shops.
What is the difference between merchandising and point-of-sale displays?
Merchandising is the arrangement of products on store shelves to facilitate purchases: placement, number of facings, and highlighting of promotions. POS advertising, or point-of-sale advertising, encompasses all materials designed to attract customers’ attention: displays, totems, shelf stoppers, and window or end-cap decorations.
Can you provide staff for an extended period?
Yes. 10STRICT provides teams for both short-term assignments lasting a few days and long-term assignments lasting several months: sales representatives, merchandisers, promoters, and brand ambassadors. Supervision, training, and reporting are tailored to the duration of the assignment and the number of retail locations covered.
How do you track the performance of field teams?
Performance is tracked based on objectives defined jointly before the assignment: sales, leads, store openings, and surveys. The teams submit their data and photos as they conduct their visits, and you receive regular reports with metrics and recommendations. This tracking allows you to compare stores and adjust your strategy.