The city is your stage, the street is your voice
Event and urban signage: guide your audience
Urban signage encompasses all elements that guide the public: directional signs, temporary floor markings, totems, and kakemonos. When well-designed, it becomes a communication tool in its own right and extends the brand experience.
What is event signage?
Wayfinding, branded routes, and temporary signage to guide the public to your event or retail location.
- Direct visitors to a pop-up or an event
- Create a fun trail in a neighborhood
- Feature a partner on a website
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The element of surprise
With this installation, you disrupt the daily routines of passersby and evoke an emotion that helps them remember it.
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High virality
The installation is designed to be filmed and shared: its impact extends far beyond the street.
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A bold image
Your brand showcases its creativity and stands out from more traditional competitors.
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Media Coverage
A compelling idea attracts the attention of the media and content creators.
The budget for an “Urban Signage” project depends on the area covered, the duration, the number of media formats or teams involved, and the design. We’ll provide a detailed quote within 24 hours of receiving your brief, including several options if needed.
Tip from 10STRICT: Walk the course before the event—it’s the only way to spot any confusing spots.
What materials are best for effective signage?
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized guerrilla marketing campaigns, designed to meet your objectives and captivate your target audience with specific actions tailored to your brand’s identity.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our guerrilla marketing campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally responsible solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
YOUR URBAN SIGNAGE PROJECT IN 5 SIMPLE STEPS
YOUR EXPECTATIONS
THE STRATEGY
THE HUMAN
LOGISTICS
REPORTING
Our Other Areas of Expertise in Guerrilla Marketing
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FAQ
What is event signage?
Event signage encompasses temporary displays that guide the public to a specific location or within a venue: directional signs, totems, kakemonos, floor markings, banners, and flags. When well-designed, it facilitates access, streamlines foot traffic, and reinforces the brand’s identity throughout the entire experience.
What materials should be used for urban signage?
Ground-level displays, such as clean tags or temporary stickers, are typically combined with vertical displays such as totems, signs, and flags. The choice depends on the distance to be covered, visitor traffic, the duration of the event, and the permits available along the route.
Do you need a permit for temporary signage in the city?
Yes, as soon as any materials are placed on public property—such as signs, pavement markings, or stickers—they are considered an occupation of public property and are subject to advertising regulations. On private property, the property manager’s approval is sufficient. 10STRICT incorporates these procedures into the event’s reverse schedule.