The city is your stage, the street is your voice
Brand takeover: transforming spaces in your brand’s colors
A brand takeover is a form of experiential marketing that involves taking over an existing space and completely rebranding it for the duration of a campaign—which can last anywhere from a few hours to several weeks. Unlike a pop-up store, which creates a new space, a takeover relies on a venue that is already well-frequented and well-liked: the neighborhood bakery, the produce stand at the market, the summer beach, or the carousel in the town square. The brand capitalizes on the venue’s foot traffic and goodwill, while the venue benefits from compensation and new visibility.
Beach Privatization
A fully branded private beach: lounge chairs, umbrellas, towels, a bar, a DJ, signage, and staff dressed in your colors—for a day or an entire season.
Takeover of Local Retail Stores
A produce stand featuring fruit with your logo stickers, a bakery with bags and a display window bearing your name, a florist with branded bouquets: your brand at the heart of everyday life.
A Store in Your Colors
An existing store transformed from the window display to the counter to reflect your brand identity, featuring your products, your team, and your unique style.
Café, Bar, and Restaurant Takeover
A café, bar, or restaurant renamed after you: personalized menus, tableware, coasters, decor, and uniforms for a complete experience.
Branded Rides & Funfairs
Carousels, Ferris wheels, bumper cars, or carnival booths fully branded with your logo, for a fun and highly visible experience.
Rooftops & Iconic Landmarks
Rooftops, galleries, lofts, museums, or unique venues—all privatized and customized to your specifications for a memorable event.
Private Boats & Barges
Houseboats, river cruise boats, yachts, or river shuttles—all available for private charter and decorated in your colors, whether docked or underway.
Hotel & Suite Takeover
A suite, a floor, or a hotel lobby transformed to reflect the brand’s identity, offering an immersive experience or an exclusive stay.
Branded food trucks & kiosks
A food truck, a newsstand, or an ice cream vendor—all completely rebranded to promote and bring your brand to life.
Street Domination
Several businesses on the same street, storefronts, bags, and coordinated promotional materials to transform an entire neighborhood with your brand’s colors.
Brand Takeovers: Impact, Engagement, and Innovation
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized brand takeover campaigns, designed to meet your goals and captivate your target audience with specific actions tailored to your brand’s world.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our brand takeover campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally responsible solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
Choosing 10strict for your brand takeover campaign means choosing
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A Total Immersion Experience
With a brand takeover, the audience enters a real-world space entirely in your brand’s colors: the experience is more impactful than a booth or a poster.
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Traffic at an existing location
You benefit from the foot traffic and goodwill associated with a place that is already well-known and well-liked.
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A natural photo backdrop
The transformed space becomes a spot to photograph and share, for the public as well as for the creators.
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A win-win relationship
The retailer or store owner is compensated and gains visibility: they become a partner of the brand.
We design and implementinnovative brand takeover campaigns that are perfectly tailored to your specific needs.
YOUR BRAND TAKEOVER STRATEGY IN 5 CLEAR AND EFFECTIVE STEPS
our other areas of expertise
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No matter where you are, location is no obstacle. We’re everywhere, ready to collaborate and help your projects shine on a global scale.
FAQ
What is a brand takeover?
A brand takeover involves taking over an existing venue for the duration of a campaign and completely transforming it to reflect a brand’s identity: a private beach, café, boutique, carousel, rooftop, boat, or hotel. The venue retains its foot traffic and atmosphere, but everything the public sees and touches tells the brand’s story, from signage to packaging.
How much does it cost to rent out a venue?
The cost depends on the location, its popularity, its size, the duration, and the season, plus branding, production, staff, and sometimes compensation for the merchant’s lost revenue. A beach in the middle of summer doesn’t cost the same as a neighborhood produce stand. 10STRICT provides a customized, all-inclusive quote.
What's the difference between a brand takeover and a pop-up store?
A pop-up store creates a new, temporary space, often in an empty building. A brand takeover transforms an existing location—with its customer base, identity, and foot traffic—into a space that reflects the brand’s image. It’s often quicker to set up and benefits from a built-in audience from day one.
Are business owners willing to lend their space?
Yes, when the partnership is structured properly: compensation based on sales, visibility, complimentary products, and marketing around the promotion. 10STRICT identifies locations, negotiates terms, drafts the contract, and coordinates setup and cleanup to ensure a positive experience for both the retailer and the brand.