The city is your stage, the street is your voice
Private beach event featuring your brand’s colors
Beach privatization involves renting a private beach or a beachfront establishment and transforming the entire setting to reflect the brand’s identity: lounge chairs, umbrellas, towels, the bar and menu, staff uniforms, music, and entertainment. It’s one of the most spectacular and widely shared takeover formats of the summer.
How does the privatization of a beach take place?
A fully branded private beach: lounge chairs, umbrellas, towels, a bar, a DJ, signage, and staff dressed in your colors—for a day or an entire season.
- Launch a beverage, sunscreen, or summer collection
- Organize a press and influencer event
- Provide a VIP experience for customers or partners
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A Total Immersion Experience
With this setup, the public enters a real-world space that’s entirely in your brand’s style: the experience is more impactful than a booth or a poster.
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Traffic at an existing location
You benefit from the foot traffic and goodwill associated with a place that is already well-known and well-liked.
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A natural photo backdrop
The transformed space becomes a spot to photograph and share, for the public as well as for the creators.
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A win-win relationship
The retailer or store owner is compensated and gains visibility: they become a partner of the brand.
The budget for a “Beach Privatization” event depends on the area covered, the duration, the number of staff or teams involved, and the creative concept. We’ll provide a detailed quote within 24 hours of receiving your brief, including several options if needed.
Tip from 10STRICT: Book early—the most popular beaches on the French Riviera and the Atlantic Coast are reserved for private use several months in advance.
Which items should be branded: lounge chairs, umbrellas, the bar, signage?
custom-made
the staff
environmental responsibility
immersive
custom-made
Fully customized brand takeover campaigns, designed to meet your goals and captivate your target audience with specific actions tailored to your brand’s world.
the staff
Our qualified and experienced staff are on hand at every stage of the campaign to ensure a smooth, professional execution that fully meets your expectations.
environmental responsibility
Our brand takeover campaigns incorporate an eco-friendly approach, prioritizing sustainable and environmentally responsible solutions to create a positive impact at every level.
immersive
Create a captivating and interactive experience for your audience by immersing them in a unique atmosphere that fosters engagement and leaves a lasting impression.
YOUR BEACH PRIVATIZATION PROJECT IN 5 CLEAR STEPS
YOUR EXPECTATIONS
We listen carefully to your needs and goals. During our initial consultation, we’ll identify your specific expectations so we can offer solutions that are perfectly tailored to your brand.
THE STRATEGY
Once your goals have been defined, we develop a customized strategy. We analyze your target audience, the most relevant locations, and the appropriate formats to maximize the impact of your message.
THE HUMAN
A key factor in our success is our focus on people. We assemble a dedicated, trained, and motivated team to ensure that every project is carried out successfully. People are at the heart of our approach to delivering a high-quality experience.
LOGISTICS
We handle all aspects of your campaign’s logistics. From promotional materials to on-site setup, everything is coordinated to ensure that every detail is executed flawlessly.
REPORTING
Finally, we track and measure the impact of your campaign. We provide you with detailed reports, including key performance indicators (KPIs), so you can evaluate the results and adjust future actions as needed.
Our Other Expertise in Brand Takeovers
No matter where you are, 10STRICT is there to help you right in your neighborhood
The 10STRICT teams are right by your side! Paris, Berlin, Barcelona, Madrid, Amsterdam, Dubai, Shanghai, Miami, London…
No matter where you are, location is no obstacle. We’re everywhere, ready to collaborate and help your projects shine on a global scale.
FAQ
How does a brand go about privatizing a beach?
The brand rents a private beach or a beachfront establishment for a day, a weekend, or a season. 10STRICT negotiates with the operator, then transforms the setting to reflect the brand’s identity—including lounge chairs, umbrellas, towels, a bar, signage, staff uniforms, and entertainment—before restoring the venue to its original condition.
Can the branded beach be opened to the general public?
Yes. The beach can remain open to the public as part of a branded experience—such as offering free lounge chairs, tastings, or entertainment—or it can be closed for a private event for the press, influencers, or clients. Both formats can also be used in succession during the same event.
When should you reserve a time slot for a summer event?
As soon as possible. The most popular beaches—especially on the French Riviera and the Atlantic coast—are often booked several months before summer. Prices and availability vary greatly depending on the time of year: June and September offer more options than July and August.