Street Marketing Agency Riyadh: Activations for a Rising Capital
Riyadh is transforming at record speed, with new destinations, entertainment districts and international events reshaping how brands meet their audience.
10STRICT designs street marketing campaigns tailored to the Saudi capital: experiential pop-ups, sampling, brand ambassadors and outdoor activations that combine bold creativity with respect for local culture.
01
OUR
KNOW-HOW
Specialists in non-traditional and OOH marketing, we turn your concepts into powerful urban activations. Backed by on-the-ground experience, our multidisciplinary team operates across the Europe and internationally.
02
OUTDOOR COMMUNICATION STRATEGY
03
A CREATIVE
AND VERSATILE STUDIO
Riyadh: A City Built for Brand Experiences
Riyadh’s business heart beats in Olaya, around the Kingdom Centre and Al Faisaliah Tower, and in the King Abdullah Financial District. Tahlia Street is a popular destination for dining and shopping.
Boulevard City and Via Riyadh host entertainment and premium lifestyle, while Diriyah, with At-Turaif and Bujairi Terrace, offers a historic setting. The Riyadh Metro now links key districts, creating new flows of commuters and visitors.
Why Riyadh is a Perfect Street Marketing Playground
1. A Young, Connected Audience
Saudi Arabia has a young, digitally savvy population, eager for new experiences and quick to share brand activations on social media.
2. Riyadh Season
Each year, Riyadh Season turns zones like Boulevard City into massive entertainment hubs, drawing large crowds and creating ideal moments for brands.
3. Landmark Events
MDLBEAST Soundstorm, the LEAP tech conference, the Diriyah E-Prix and Saudi National Day celebrations bring strong visibility and engagement.
4. New Destinations
KAFD, Via Riyadh, Diriyah and the Riyadh Metro open fresh territories for premium pop-ups, ambassador teams and experiential formats.
5. Culturally Aware Campaigns
Every activation must respect local culture and regulations. We adapt concepts accordingly and secure approvals with the relevant authorities.
Our Street Marketing category is much more than a range of services — it’s the melting pot of the most iconic and impactful experiences in street-level branding, innovative urban advertising, and strategic outdoor media planning. This is where bold ideas come to life to engage your audience in fresh, memorable ways.
Our Guerrilla Marketing category is designed for brands that dare — those looking to capture attention and leave a lasting impression through bold, unconventional actions. Here, creativity becomes your most powerful weapon, delivering maximum impact with smart, often leaner investments.
Event Marketing is the art of bringing your brand to life — crafting meaningful moments of genuine connection and engagement. It’s not just about hosting an event, but creating a holistic experience that captivates, informs, entertains, and, most importantly, resonates long after it’s over.
With our Brand Takeover offer, your brand takes over a real place for a day or a whole season: a private beach, a café, a local shop, a rooftop, a boat or a hotel suite. We negotiate the venue, design the branding from the facade to the packaging and run the experience on site.
Our Retail Marketing teams activate your brand where purchases happen: outsourced sales force, merchandising, in-store animation, tasting and product demonstrations, store audits, sales-staff training and point-of-sale activations, with real-time reporting.
Forget the fleeting. Step into the world of Wild Posting and Urban Art, where creativity takes to the streets for a more lasting presence and a uniquely engaging impact. Our approach to wild marketing doesn’t just surprise — it aims to leave an artistic, emotional, and memorable imprint on the urban landscape.
Our Advertising Media range puts your brand in everyday hands: branded bread bags, placemats, tote bags and goodies, plus OOH and DOOH media buying to amplify every street campaign.
Riyadh, Capital of Bold Ideas: Grow Your Brand with the City
Tailor-Made
Experienced Staff
Eco-Responsibility
Immersive
Tailor-Made
Fully customized street marketing campaigns, designed to meet your specific goals and captivate your audience with targeted, brand-aligned actions.
Experienced Staff
Qualified, experienced personnel at every stage of the campaign, ensuring smooth execution, professionalism, and full alignment with your expectations.
Eco-Responsibility
Our street marketing campaigns follow an eco-conscious approach, prioritizing sustainable, environmentally friendly solutions for a positive impact at every level.
Immersive
Deliver a captivating, interactive experience that immerses your audience in a unique atmosphere — driving engagement and leaving a lasting impression.
Riyadh. Your Brand. Our Streets.
From Boulevard City to Diriyah, 10STRICT turns Riyadh’s new destinations into a stage for your brand. Let’s create an experience that matches the city’s ambition.
Trusted by Leading Brands
Over 2,600 activations delivered across Europe and beyond.
From global luxury names to disruptive tech startups. We’ve earned the trust of clients who demand results.
Your Street Marketing Campaign in 5 Simple Steps
YOUR EXPECTATIONS
THE STRATEGY
THE HUMAN FACTOR
LOGISTICS
REPORTING
Wherever You Are, We Activate Locally
The 10STRICT teams are always close by. Paris, Berlin, Barcelona, Madrid, Amsterdam, Dubai, Shanghai, Miami, Riyadh…
No matter where you’re based, location is never a barrier. We’re everywhere, ready to collaborate and bring your projects to life on a global scale.
FAQ
Why hire a street marketing agency in Riyadh?
Riyadh is evolving fast, with new venues, events and audiences emerging every season. A specialised agency like 10STRICT helps you pick the right destinations, adapt concepts to local culture, manage staffing and logistics, and obtain approvals, so your activation is relevant, compliant and impactful.
Where can brands run activations in Riyadh?
Popular settings include Boulevard City, Via Riyadh, Diriyah and Bujairi Terrace, the King Abdullah Financial District, Olaya and Tahlia Street, as well as major malls and busy Riyadh Metro stations. During Riyadh Season, dedicated entertainment zones offer additional high-traffic opportunities.
Do you need approval for street marketing in Riyadh?
Yes. Activations in public spaces, malls and event venues require prior approval, and content must respect local culture and values. 10STRICT manages the authorisation process with the local authorities and venue operators, and reviews every concept to ensure it is appropriate for Saudi Arabia.
When is the best time for street marketing in Riyadh?
The cooler months, especially during Riyadh Season, are ideal for outdoor and event-based activations, and national celebrations such as Founding Day and Saudi National Day are strong moments for visibility. In the hottest months, indoor formats in malls and venues work best.